P.R. Plan

Shape Your Public Image—Before Someone Else Does

Build trust, gain media attention, and manage your reputation with a clear, AI-enhanced PR strategy made for growing businesses.

We help small businesses create PR plans that attract media attention, build customer trust, and keep your brand protected. Get a press-ready strategy with tools for outreach, crisis management, and thought leadership—without the corporate jargon. Start with a free assessment today.

Most small businesses don’t think about PR until something goes wrong—or until their competitor gets featured in the news. We help you get ahead of both. Our PR Plans are designed to help you earn media coverage, improve your online reputation, and stay ready when challenges arise.
You’ll get a custom strategy, press-ready materials, outreach tools, and guidance for building trust across platforms. Whether you’re launching a product, recovering from a crisis, or just want more visibility, we make PR approachable and effective.
We combine AI-driven tools with real human insight so you get results—not just noise. Let’s turn your brand into a story worth sharing.
👉 Get your free PR assessment and let’s build your plan together.

Build trust, boost visibility, and manage your brand story—on your terms.

When a potential customer Googles your business, what shows up? Are you the expert in your industry—or just another name in the crowd? A strong PR plan helps you take control of your public image, build real credibility, and create consistent messaging across all channels.

At Wolf Consultings, we help small and mid-sized businesses design effective PR strategies that combine smart technology, automation, and human expertise. You don’t need a million-dollar budget or a corporate comms team—you just need a clear plan and a partner who gets it.

✅ What’s Included in Our PR Planning Service

🔹 Strategic PR Blueprint

We start by understanding your goals, target audience, brand values, and competitive landscape. Then we map out a custom PR strategy that aligns with your growth goals—whether you’re launching, expanding, or recovering from a reputational challenge.

Includes:

• Clear goals and messaging pillars

• Channel selection (local media, digital publications, podcasts, influencers, etc.)

• Brand story refinement (what to say and how to say it)

🔹 Press Kit & Media-Ready Assets

Make it easy for media outlets, influencers, or collaborators to talk about you. We help you build a clean, compelling press kit with essential info like:

• Company bio & origin story

• Executive bios

• Product/service descriptions

• Brand assets (logos, photos, links)

🔹 Press Release Writing & Distribution

Need to announce a launch, new hire, event, award, or success story? We’ll craft a professional, media-friendly press release in plain language—then help you distribute it through high-visibility PR channels.

We use AI to identify the most relevant outlets, and real people to personalize outreach when needed.

🔹 Media List Building & Outreach Automation

Get in front of the right reporters and content creators without wasting time.
We’ll build or enrich a targeted media contact list and automate personalized outreach sequences, so you don’t have to start from scratch every time you want coverage.

🔹 Reputation Monitoring & Sentiment Tracking

What’s being said about your brand online? We help you track mentions, reviews, and tone across the web—so you’re always in the know. Includes:

• Alerts for brand mentions

• Sentiment scoring (positive/neutral/negative)

• Monthly insight reports

🔹 Crisis Communication Plan

Every business hits a bump in the road. We’ll prepare messaging templates, workflows, and outreach strategies that help you stay calm and credible during tough moments—before they spiral out of control.

🔹 Thought Leadership Positioning

Turn your knowledge and experience into media exposure. We help you develop topics, pitch articles, and find speaking or podcast opportunities that establish your authority in your industry—without writing a single blog post if you don’t want to.

💡 Why PR Still Matters (Even for Small Businesses)

• Builds trust faster than ads or cold outreach

• Improves your Google presence with earned media

• Helps you stand out from competitors with a clear, consistent story

• Makes it easier to raise capital, attract talent, and close sales

• Protects your reputation when unexpected issues arise

🛠️ How We Do It Differently

Most PR firms either overcharge or overcomplicate. At Wolf Consultings, we do things smarter. We blend AI tools for research, automation for outreach, and experienced humans to guide strategy and tone.

You get a clear, realistic PR plan that works for your business—not a copy-paste playbook made for corporations.

Tell your story, earn credibility, and stay ready for anything.

Your reputation is one of your most valuable assets—but most small businesses don’t have a plan to protect it. We help you create a smart, approachable PR strategy that gets you noticed for the right reasons. From press releases to crisis communication and media outreach, we combine automation and expert guidance to help you show up with confidence.

Take Control of Your Reputation Today
Fill out the form to get your free PR assessment and discover where your brand stands—before it becomes a headline.

🗣️ Want People Talking About Your Business for the Right Reasons?

Your reputation is your biggest asset. We’ll help you shape it, protect it, and promote it—with a clear PR plan that fits your goals and your budget.

🎯 Let’s map out a strategy that actually gets you noticed.
📩 Click below to get your Free Custom PR Strategy Assessment—no guesswork, no pressure.