Editorial Style Guide
Sound Like a Pro—Every Time You Write
Eliminate guesswork, unify your brand voice, and create content with confidence using a clear, custom editorial style guide.
Make your brand instantly recognizable—not just by how it looks, but how it sounds. Our editorial style guide service defines your tone, grammar rules, formatting preferences, and vocabulary in a simple, easy-to-use document. Perfect for growing teams, outsourced content, or scaling with AI. Let’s make sure your words always sound like you.
Does your content sound scattered or inconsistent? That’s a sign your brand voice needs clarity. Our Editorial Style Guide helps define your tone, language, formatting, and writing style so every piece of content sounds aligned—whether it's written by you, your team, or AI. We’ll document your grammar preferences, vocabulary do’s and don’ts, and provide examples to guide any future content creator. This saves time, improves trust, and keeps your messaging clear and on-brand. Ideal for small teams ready to grow without losing personality. You don’t have to be a writer to sound professional—we’ll make sure you always do.
Start with a free assessment and we’ll take it from there.
Your Brand Voice, Documented and Consistent—Every Time You Communicate
You’ve nailed your logo and colors. Your website looks sharp. But when it comes to writing—social posts, emails, blogs—does it all sound like the same brand?
If not, you’re not alone. Most small and mid-sized businesses struggle to maintain consistency in their written voice. Different people write differently. Without clear direction, your messaging gets watered down, confusing, or even contradictory.
That’s where your Editorial Style Guide comes in.
It’s not just for big companies. It’s for any business that wants to sound sharp, professional, and consistent—whether you’re writing everything yourself or handing it off to a team, freelancer, or AI tool.
✅ What We Deliver
When you partner with Wolf Consultings, we’ll create a custom editorial style guide that’s practical, human, and tailored to your brand. Here's what’s included:
🔹 Brand Voice & Tone Guidelines
We define the personality behind your brand:
Are you warm and conversational? Bold and confident? Calm and expert?
Should your copy sound like a trusted advisor, a helpful neighbor, or a witty friend?
What’s off-limits? (No jargon? Avoid humor? Stay away from industry buzzwords?)
You’ll get tone examples, emotional cues to hit (and avoid), and sample phrases that represent your ideal voice.
🔹 Grammar, Spelling, and Style Rules
We establish the nitty-gritty so there’s no guessing:
Do you use American or British English?
Do you want the Oxford comma? Title Case or Sentence case for headlines?
What’s your stance on emojis, contractions, and slang?
We make sure your formatting, punctuation, and spelling reflect a polished, aligned brand.
🔹 Terminology & Word Choices
Every industry has preferred terms—and banned ones. We'll help you:
Identify words/phrases your brand loves to use
Clarify confusing terms for your audience
Avoid overused clichés or industry jargon
This is especially helpful if you’re writing about complex topics like AI, automation, or technology (without sounding like a robot).
🔹 Content Examples and Templates
We don’t just tell you what to do—we show you:
Before-and-after examples of voice/tone corrections
Sample email intros, blog openings, CTA phrasing, and social captions
“Do / Don’t” cheat sheets to help your team or contractors get up to speed fast
💡 Why It Matters for SMBs
Consistency builds trust.
When customers see your brand pop up—whether it's a Facebook ad, a thank-you email, or your About page—they should feel like they’re hearing from the same person every time.
It saves you time.
No more rewriting or guessing. A style guide becomes a training tool for new hires, freelancers, marketers, or AI writers.
It future-proofs your content.
Whether you're growing, outsourcing, or scaling your content with AI tools, your style guide keeps everything grounded in your voice.
👥 Who This Is For
SMB owners delegating content to a VA or team
Brands ready to scale their content without losing personality
Founders who want to sound like themselves—even when they’re not the one writing
Anyone tired of rewriting blogs, social captions, or email drafts to “make it sound right”
🚀 Let’s Clarify Your Voice
At Wolf Consultings, we combine smart AI tools with real human insight to help you streamline content creation without losing the human touch.
Let’s build a guide that makes your brand unforgettable.